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Brisbane Automation Company ential™ reinvest their love of business back into the local community by helping not-for-profits and other sporting organisations to implement technology solutions to help them be more successful.

ential™ CEO Ryan Drake commented "Our target demographic is business owners that are on the cusp of moving from small businesses to medium sized enterprises. From our research we have identified that most of the people supporting grassroots sports are the same clients we're targeting. It' a win/win for us; we get to more of our target market while also helping clubs that need our services."

The team at ential™ help SME's to "take their businesses to the next level" using the latest technologies available to automate their clients' business processes. Business process automation is very popular among small to medium enterprises in Australia, automating everything from lead generation and handling through to service delivery, customer support and even executive level data analysis. We asked Ryan how ential™ is helping sporting groups and he said "Charities and sporting clubs share common issues; they need help communicating with members, raising donations and running the day to day operations. Business automation allows these groups to spend less time on repetitive tasks and more time on doing what they were established for." Ryan and the team at ential™ are very passionate about helping community groups to focus on their monetary visions by automating the boring stuff.

If you are a charity, grassroots sporting organisation or other community group looking for help with automation, reach out to ential™ today and see how they can structure a relationship that is win/win. If you're a SME in Australia and looking to lower overheads, increase customer engagement and ultimately grow you business with the power of software and AI then reach out to ential™ BPA.